The New Stand x Wired: Holiday Store
Using object recognition, REIFY built an application for The New Stand that empowered visitors to interact with and share items from the in-store Wired Holiday pop-up. This proof of concept for what the future of retail can look like focused on 15 select products from Wired. The app recognizes all of the products through the camera, and then overlays a product information page, including additional images, description, and video content—allowing users to save any items to a wishlist which can then be shared out via email.
This in-store experience can easily be integrated into The New Stand’s own application, and include a library of all of their available products—increasing consumer discovery and delight, conversion, and self-service tools.